How Much Does a Website Cost in the UK?

One of the most common questions business owners ask is: How much should a website cost in the UK?
The honest answer is: it depends — but not as much as many agencies suggest.

Understanding what affects website pricing can help you avoid overpaying and choose a solution that fits your business.

Typical Website Costs in the UK

Broadly speaking, UK website costs fall into a few ranges:

• DIY builders: very low cost, limited flexibility

• Small agency builds: mid-range, often the best value

• Large agency builds: high cost, complex, often unnecessary

The biggest price differences usually come from process and overhead, not quality.

What Actually Affects Website Pricing?

Key factors include:

• Platform choice

• Number of pages

• Ecommerce or booking functionality

• Content support

• Design complexity

Custom development isn’t automatically better — it’s just more expensive.

Why Small Businesses Often Pay More Than They Need To

Many small businesses are quoted prices based on:

• “Future-proofing” they may never need

• Features that add complexity but not value

• Agency models built for large clients

For most UK small businesses, a well-structured Squarespace website covers everything they need at a much more realistic price point.

So, show me some numbers

Alrighty! If you Google this question it’ll give you a range from £100 all the way up to £10,000, and that’s just for small business websites. A DIY/amateur website designer on a freelance basis will charge in the low hundreds for a small website. This usually because these designers are building their portfolio and need as many small practice projects as possible - these websites can be beautiful and occasionally well built. However, most businesses opt for an agency designed website.

Agency websites in the UK tend to be between £2000 and £8000 for a small business, with a few choosing to undercut their competition by starting at £1500.

Our custom websites start from £800 and our pre-design packages start at only £250. Due to our minimal overheads as a business working entirely remotely, we can afford to keep our prices competitively low, our quality exceptionally high and our small team very content.

A Smarter Approach to Website Investment

Instead of asking “what’s the cheapest website?”, ask:

• Will I be able to update this myself?

• Does this platform suit my business size?

• Are ongoing costs clear?

Transparency matters far more than headline price.

👉 You can explore realistic options via
affordable website packages for small businesses.

In Summary

Website costs in the UK don’t need to be mysterious.
The best value comes from clarity, simplicity, and choosing a solution aligned with your actual needs.